Cannabis Trends We Should All Be Watching in 2019
Experts weigh in on up-and-coming CBD and THC products and the impact they may have on the drinks industry
The cannabis industry is on fire. As more and more states permit some form of legal marijuana—recreational marijuana is now legal in 10 states and the District of Columbia, and medical marijuana is legal in 33 and D.C.—the stereotypical Birkenstocks and tie-dyes associated with cannabis culture are being replaced by Ferragamos and button-downs, not to mention a gold rush mentality. “The market growth is felt by everyone,” says Demi Pradolin, the community manager for Endoca, a producer of hemp products based in San Diego, “and everyone wants to get involved in one way or another.”
The excitement was palpable at the annual Marijuana Business (MJBiz) Conference in Las Vegas in 2018, which was by far its biggest to date, with 27,600 attendees—more than double the attendance in 2017—and over a thousand exhibitors. An eye-popping array of CBD products was on display, including nonalcoholic beverages infused with CBD, as well as such cannabis products as vape pens and edibles, categorized according to the sensations they offer, like “relaxing” or “energizing,” rather than by specific strains of cannabis, like Sour Diesel or Granddaddy Purple.
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